With easier year-over-year comparisons, July posted the biggest gains for the U.S. ad market since April 2022. Read the whole story
As the ad industry stands on the precipice of what may be its most disruptive transformation ever -- an AI-powered one -- it's worth … Read the whole story
The five NBC scripted dramas stand in stark contrast to the other broadcast nets whose scripted series have been held up by the strikes. Read the whole story
The desktop web had the highest rate, at 21%. Read the whole story
David Roter is the latest hire as Netflix pushes hard to accelerate advertising growth for its new AVOD tier. Read the whole story
The next-generation Stories glasses will allow users to live-stream to Facebook and Instagram and "directly communicate with their audience" via audio over built-in headphones, … Read the whole story
YouTube Shorts' product lead Todd Sherman discusses hashtags and ideal posting times, the Shorts algorithm and upcoming features in an interview on YouTube channel … Read the whole story
Ramping up national TV advertising around recent political news, the recent Republican Presidential Debate, candidate appearances at the Iowa State Fair and indictments of … Read the whole story
Generative AI has changed how content is consumed - many places where it is consumed did not seem possible a year ago. Now the … Read the whole story
Instacart filed for its initial IPO on Friday, with expectations that shares will start trading on the Nasdaq next month under the ticker CART. Read the whole story
A federal judge has thrown out the Republican National Committee's lawsuit accusing Google of discriminating by sending fundraising messages into Gmail users' spam folders. Read the whole story
The tech industry is urging a court to reconsider a recent ruling that allows a sex-trafficking victim to sue Salesforce for providing software to … Read the whole story
Designed to help agencies, brands, networks, streamline processes from media plan creation and insertion orders through tracking of impressions and payments. Read the whole story
Actors and screenwriters want more transparency with streaming TV and other data. This is a negotiating point studios are offering actors and screenwriters in … Read the whole story
Success may often look like winning within a particular subsect, rather than across platforms. Read the whole story
Through the Foundation, new revenue streams will now become available and eligible for certain tax benefits. Read the whole story