Ben Kartzman succeeds John Nardone as head of Mediaocean's ad tech portfolio, while Nick Galassi will oversee its legacy agency media-buying system. Ramsey McGrory … Read the whole story

"On a societal basis, it is going to be even more disruptive. I think for the ad industry, it's going to be about the … Read the whole story

No one personified the image of the well-groomed, nattily dressed game-show host better than Bob Barker, who died Saturday at age 99. Read the whole story

Meta shared a teaser of the forthcoming experience and invited people to apply to join the waitlist for the beta test, adding that a … Read the whole story

The immersive experience is designed to educate players about hip-hop's influence on art, music and fashion through gamified elements based around the genre's cultural … Read the whole story

Viewer "attention" of CTV/streaming ads has dropped for the first time, TVision says, since it has been measuring ads with its "eyes-on-screen" technology. CTV/streaming … Read the whole story

Another example of content cooperation as streamers, pay-TV networks seek to drive viewership, pare content costs. Read the whole story

ESPN has been said among analysts to be the glue that holds the traditional pay TV bundle together. With its departure, cord-cutting could dramatically … Read the whole story

Perks members now get points for rentals, purchases through Redbox's streaming app, as well as through kiosks. Read the whole story

The dispersal of engagement is a significant challenge for an industry that historically monetized large audiences. Read the whole story

The IAB Council has challenging positions in their work serving the ad industry. One job is to ensure IAB members have the information needed … Read the whole story

Robinson has been serving as an assistant managing editor for food and culture at "The Philadelphia Inquirer." Read the whole story

The pro bono video for the World Parrot Trust is tied to the recent Twitter rebrand by Musk, which led to the disappearance of … Read the whole story