Kraft Heinz confirmed that it is finalizing an agreement with Carat to effectively be its global media agency. The Dentsu agency has been handling … Read the whole story
The agency, acquired earlier this year, has hired a slew of senior executives. Last month it held a measurement "summit" that included clients and … Read the whole story
Rao, who has served as CEO of Nielsen's Audience Measurement business since 2023, is a 23-year veteran of Nielsen, beginning as director of client … Read the whole story
Elon Musk, Mark Zuckerberg, Bill Gates and Sam Altman were among more than 20 business leaders meeting with senators this week. The first bipartisan … Read the whole story
Twice this week TV shows that were considered for reviews here fell off the prospective blog list. Read the whole story
Streamer illustrates its profusion of content with spots that stretch the point, like a dancer whose arms are pulled past human limits. Read the whole story
Delaware Governor John Carney has signed a privacy law that gives residents the right to opt out of the use of their data for … Read the whole story
Lawmakers in the California Assembly on Wednesday approved the Delete Act, which aims to enable residents to easily remove their information from every data … Read the whole story
Neutronian has moved its Data Privacy Score into campaign targeting and analysis, similar to how brand safety is used to mitigate risk before campaigns … Read the whole story
"If we don't come through on this pledge - if we don't keep our promises - don't advertise with us," Pinterest CEO Bill Ready … Read the whole story
Taboola has created bidding technology that advances performance advertising by moving marketers beyond manual, time-consuming cost-per-click bidding strategies. Read the whole story
Charter didn't even sustain consequential subscriber losses while emerging with a new, economically sustainable model, according to CFO Jessica Fischer. Read the whole story
TikTok Shop will allow brands to sell their goods through a product showcase on designated in-app profiles and shop ads that allow users to … Read the whole story
Six months after launching its reimagined creator fund in beta in the U.S., TikTok is expanding the program to all creators in Brazil, France, … Read the whole story
In recent years global out-of-home agency Talon has struck strategic partnerships with other agencies and holding groups, including Stagwell's Assembly, Buntin Group and Havas … Read the whole story
Advertisers can use IRIS_ID to add brand suitability and contextual data for targeting CTV inventory within Xumo programming. Read the whole story
The slowdown in hiring forced Google to lay off hundreds of employees on its recruiting team. Read the whole story