Paramount has struck a deal with iSpot.tv to "measure and transact" national TV ad campaigns using iSpot currency metrics for all Paramount's U.S. media … Read the whole story

On the eve of this week's annual summit in New York City, DPAA chief Barry Frey talks about the power of brands, Neil Diamond, … Read the whole story

If a new Hulu reality-competition series is to be considered a "social experiment," then so should a couple dozen other shows. Read the whole story

On the upside, the WFA report reveals relatively little immediate threat to traditional agency planners and buyers from either in-house or specialist roster agencies. … Read the whole story

Allen-Altimare will report to HMN North America CEO Greg Walsh and serve on the North American executive leadership team. Read the whole story

Meta's Threads app is testing a "Trends" feature, a key focus on X's home page that lets users know what is being discussed and … Read the whole story

Google introduced Demand Gen campaigns earlier this year, and now is rolling it out to all Google Ads customers worldwide starting today. Read the whole story

Yuga Labs, known for the wildly popular Bored Ape Yacht Club digital NFT collection, has announced layoffs as part of a company-wide restructuring. Read the whole story

Moosehead Breweries, the distributor of Truly Hard Seltzer and Twisted Tea in Canada, has signed a multiyear Canadian partnership. Read the whole story

While the CNN Max launch is a step forward, the network's digital products "lag well behind the current state of the art," Mark Thompson … Read the whole story

X Corp.(formerly Twitter) seeks to block enforcement of a new California law requiring social-media platforms to post content-moderation policies. Read the whole story

"We're a shiny penny industry," said Anthony Katsur, CEO of IAB Tech Lab. "It was the year of mobile in our industry for 12 … Read the whole story

LiveRamp gave brands, publishers, and technology platforms better data collaboration on Tuesday, but plans to build out an updated self-serve platform. Read the whole story