by Joe Mandese
Following years of volatility, GroupM's new forecast projects the world ad market will expand at a compound annual rate of 5.6% over the next … Read the whole story
by Joe Mandese
"Advertising spending re-accelerated in the second half of 2023 after four slow quarters from mid-22 to mid-23," Magna's Vincent Letang noted. Read the whole story
by Laurie Sullivan
WPP's GroupM and IPG Mediabrands' Magna have released data around annual predictions related to search, retail media, social and video. Read the whole story
by Karlene Lukovitz
In the U.S., CTV is forecast to see 14.8% growth in 2024, but TV spend overall will decline 5.1%. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
CBS seems to be in the midst of a prime-time housecleaning. Read the whole story
by Laurie Sullivan
X has a new ad strategy -- to support small and medium-sized businesses. Musk wants to attract smaller companies to fix X's failing ad … Read the whole story
COMMENTARY
by Ed DeNicola, Op-Ed Contributor
If Elon Musk is as smart as many believe he is, he's already decided to change X's business model from an ad-supported one to … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
After Elon Musk told major brand advertisers to "go f-" themselves, what will negotiations be like for future pricing of those media availabilities? Does … Read the whole story
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by Laurie Sullivan
Reddit is adding two advertising units as the company prepares for a rumored initial public offering and international expansion. Read the whole story
by Wayne Friedman
Although the music concert movie “Renaissance: a film by Beyoncé” did not reach the same level as Taylor Swift's music film, which opened two … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
An Apple feature on the iPhone allows users to create a voice that sounds like their own to use in FaceTime, Phone, and assistive … Read the whole story
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by Laurie Sullivan
Timing is everything, according to YouTube, which has updated its Product Drops feature to improve the way content creators introduce products. Read the whole story
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by Colin Kirkland
The accounts may have been created to influence the 2024 U.S. presidential election by posing as Americans spreading misleading content focused on U.S. politics … Read the whole story
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by Wendy Davis
"The choice the tech giant is currently providing to consumers is unfair and illegal," Ursula Pachl, deputy director general of the European Consumer Organization, … Read the whole story
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by Colin Kirkland
Threads is making moves to expand across the EU, and should become available to millions of European users some time this month. Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
The global conference brings together tens of thousands of people with interests in climate into a swirling pool of opportunity to meet each other. Read the whole story
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by Wendy Davis
The ban "oversteps state power and infringes on the Constitutional rights of users and businesses," U.S. District Court Judge Donald Molloy in Missoula wrote … Read the whole story
by Karlene Lukovitz
Big streamers leveraging Verizon's large user base to pump up reach and advertising for their with-ads tiers. Read the whole story