Well, it's not exactly new, and questions abound about how to handle the "CMO" acronym, but the recommendation comes from the just-released second edition … Read the whole story

"Media buyers currently using an overabundance of websites (40,000-plus) should select 75-100 trusted programmatic media sellers," the ANA said this morning as part of … Read the whole story

The Publicis Media unit now projects 2024 global ad spending will rise only 5.3% -- excluding U.S. political ad spending -- down from the … Read the whole story

The holding company said that for the first time its expanded offering will align buy and sell side retail specialists to optimize the "shared … Read the whole story

Shenda Loughnane move from global managing director of 360i to global brand president of Dentsu X. Read the whole story

The greatest challenge for anyone making a miniseries about Cary Grant is finding someone who can pull off the impossible task of playing him. Read the whole story

Automotive brands are leaning into in-car entertainment to help attract and retain buyers. Read the whole story

Threads' daily downloads began gaining traction over the past week after months of declining interest thanks to the tech giant running new ads for … Read the whole story

TikTok has had difficulty moderating deepfake videos of Hamas victims as brands struggle to steer clear of any controversial messages. The videos violate TikTok's … Read the whole story

Viewers were 78% more likely to search for products advertised during this game than games on Thanksgiving Day, EDO reported. Read the whole story

With major TV news networks getting their fair share -- ABC, CBS, NBC, Fox News Channel, MSNBC and CNN -- small networks are fighting … Read the whole story

His letter to CEOs of 14 car companies says that selling consumer information to data brokers would "magnify" privacy risks to consumers. Read the whole story

An uncertain advertising market, coupled with writers' and actors' strikes, have impacted The CW network on its road to projected profitability by 2025, Nexstar … Read the whole story

The IAB, cable lobby and four other groups will participate in a hearing about FTC's proposed click-to-cancel rules. Read the whole story

Augmented reality amplifies engagement and adds value for advertisers and distributors, says NBCU. Read the whole story

This is the third round of layoffs for the music streaming giant this year, and may be surprising following Spotify's Q3 numbers that showed … Read the whole story