Among YouTube's most popular brand strategies is tapping into longer-form videos, while best-performing campaigns included those from Apple, Louis Vuitton and Pepsi. Read the whole story
Warner Bros. had a higher-than-average national TV ad budget heading into the opening -- $19.9 million from 1,250 airings resulting in 1.1 billion impressions, … Read the whole story
The year's TV news was characterized by high-profile exits, two strikes that disrupted TV's content pipeline, and a "Golden" bachelor. Read the whole story
All candidates run ads against opponents. This one calls out the former president as a singular threat to the U.S. Read the whole story
Erwin Ephron taught me there is no perfect form of media research. And as good as neuromarketing, biometrics, and computervision are in unlocking some … Read the whole story
TV ad impressions were down 18.5% in November to 25.2 billion. But year-to-date impressions were up 4% to 306.6 billion. Read the whole story
Data suggests the share of ad-tracking requests in user traffic worldwide rose to 7.40% in December, up from 7.40% in February. Read the whole story
CNN, Fox News and MSN all lost around a quarter of their traffic, 'Press Gazette' reports. Read the whole story