Meta will soon allow advertisers to dodge the service fee by paying to boost their content from web and mobile browsers on Facebook or … Read the whole story
Google is disputing claims about its Privacy Sandbox in a new report made by IAB Tech Lab that suggests it may make it more … Read the whole story
Competing direct-mail packages arrived at our home earlier this week from Disney and the activist investment firm trying to win seats on the Disney … Read the whole story
The campaign news cycle went into overtime following Super Bowl LVIII, including a lingering conspiracy about a government PsyOp involving Taylor Swift. Remarkably, a … Read the whole story
Months after Google made its Gemini AI model public, it is rolling out a new version that can handle several times as much audio, … Read the whole story
Re Temu's Super Bowl commercial: Unless it signaled something about an alien takeover, it was incomprehensible the first time, and never got better. Read the whole story
That's the gist of a new campaign from EP+Co that uses AI to resurrect the 16th U.S. President and to imagine what he would … Read the whole story
Apple's Vision Pro virtual-reality headset has added a native TikTok app, "reimagined" from the mobile and web versions to offer Vision Pro users a … Read the whole story
Wildfire Systems created a Google Chrome browser extension built on generative AI to take affiliates into the next phase of marketing and advertising. Read the whole story
A third of advertisers now consider addressable TV advertising a "must buy" vs. 22% a year ago, according to DirecTV, which says improved ROI … Read the whole story
The Trade Desk attributes continued growth from increasing shifting media budgets to CTV and increased use of retail media platforms and retail media data … Read the whole story
Walmart accounts for 40% of Roku device revenues. What does that now mean for the big streaming distributor's business? Read the whole story
More chains are struggling for lifelines, liquidity and strategic investments. Read the whole story
Core ad revenue -- excluding political and advocacy advertising and radio station comparison results -- rose 5%. For all of 2023, advertising slipped 1% … Read the whole story
Carrying the little blue book lets us progress through checkpoints much faster than so many others with passports from Ukraine and other European countries. Read the whole story
Roku's quarterly revenue grew 14% to $984.4 million year-over-year. The company says it "outperformed" the overall ad market and the U.S. linear TV ad … Read the whole story