Whether in ads or content, new research from Nielsen shows Black audiences -- avid media consumers -- want to see more of themselves. Read the whole story
While the latest ANA study shows nearly a third of member marketing organizations now are from "diverse" populations, how is that translating into how … Read the whole story
These days, some of our old basic cable channels seem like they're just biding their time until the basic business is finally overtaken by … Read the whole story
They are golden and remarkably ugly, although someone had a sense of humor giving the kicks a red bottom, like $1,000 spikey-heeled designer Louboutins. Read the whole story
Captify CPO Amelia Waddington says she would not be surprised if a group of industry execs sued Google for discontinuing third-party browser cookies before … Read the whole story
Still, field-force marketing is expected to maintain its prevalent role in reaching medical professionals. Read the whole story
Search marketing will lose share to generative AI chatbots from Google, Microsoft, and OpenAI as well as other virtual agents, according to research published … Read the whole story
Jerry Seinfeld directs, co-writes and stars in "Unfrosted: The Pop-Tart Story," which debuts on Netflix in May, according to HuffPost. Read the whole story
As investment in generative AI continues to rise, boosting mobile marketing systems and strategy development, some 55% of C-level execs are still trying to … Read the whole story
Spammers use AI tools to create content and get people to download malware and viruses. Google's algorithms are ranking some of those pages in … Read the whole story
The report packages up case studies from some of last year's Lions winners along with advice like support "behavior change" with culturally relevant and … Read the whole story
Some execs believe Google's "great minds" could have done a better job of recreating future ad targeting as the ad industry prepares for the … Read the whole story
The EU's investigation of TikTok's compliance with the newly enacted Digital Services Act will focus on "the protection of minors, advertising transparency, data access … Read the whole story
Comcast and Paramount are now in early talks about combining their U.S. services, according to reports. During Comcast's Q4 earnings call, CEO Brian Roberts … Read the whole story