"Years of research shows that datasets often contain sensitive and personally identifiable information," the FTC says. Read the whole story
"Early 2024 pacing data shows that brands continue to increase their budgets, as more consumers are shopping at brick-and-mortar stores, driving more miles in … Read the whole story
Comscore and YouTube today announced expansion of YouTube's existing measurement capabilities to include YouTube Shorts and in-feed inventory as well as the ability to … Read the whole story
COMMENTARY"An American Family" is considered to be the first TV documentary in which a family agreed to be followed around by camera crews. Read the whole story
COMMENTARYCaitlin Clark is the dream-come-true embodiment of the 2020 Nike ad about International Women's Day: "One day this day will be our every day." Read the whole story
The Norwell, MA-based media shop is rolling out a new media data-management platform, "FutureSight." Chasin most recently served as chief measurability officer at VideoAmp. Read the whole story
COMMENTARYWith U.S. ad prices near flat overall and with some media actually deflating, will money shift back from other markets? Read the whole story
COMMENTARYThe Automotive Agency of the Year award goes to Carmichael Lynch, the lead agency for Subaru of America since 2007. Read the whole story
Threads partnered with some third-party platforms as it begins to test an API. The company plans to add more features in the near future. Read the whole story
COMMENTARYConsumers often view OOH as a service, says OAAA CEO Anna Bager. She expects to see greater trust in the media channel. Read the whole story
COMMENTARYAnthropic today debuted Claude 3, a chatbot and suite of AI models that it calls its fastest and most powerful yet. Google will make … Read the whole story
Spending is set to grow 25% from this year to $33.8 billion by 2027 in the United States. Read the whole story
Lucas will report to Fox Corp. President of Ad Sales Jeff Collins, overseeing business for Tubi's "incremental audiences" in an effort to fuel ad … Read the whole story
A federal judge halted the TikTok ban before it took effect, saying it likely violated the First Amendment. Read the whole story
Robert Thomson argues that the 3% claim by Meta is "a preposterous figure." Read the whole story
As the Iowa point guard shattered the 54-year-old NCAA scoring record, billboards celebrated her skills from Times Square to her hometown of Des Moines. Read the whole story
That's based on a survey by Stagwell's Harris Poll for Bloomberg. Leading the list of acceptable chores, per the survey-doing the laundry. Close to … Read the whole story
