Wieser cites the continuing improvement of the U.S. economy, including an upward revision for expansion of GDP by nearly a percentage point, approaching +5%. Read the whole story

"We've reached a tipping point where AI has shifted from a nice-to-have to a must-have for marketers," says long-time ad exec and consultant David … Read the whole story

Those interested in learning the science behind today's artificial intelligence will be well-served by this week's episode of "Nova" on PBS. Read the whole story

Through nearly three months of this year, national TV advertising from all studio film marketers was down 33% to $230.7 million from last year's … Read the whole story

Semi-private charter air carrier JSX tapped PMG for both media and creative. A brand refresh is poised to roll out. Read the whole story

"It is critically important that the American people, especially TikTok users, understand the national security issues at stake," Senators Richard Blumenthal (D-Connecticut) and Marsha … Read the whole story

Ibotta, known for helping brands provide cashback deals to consumers, launched a experiential campaign as it prepares to take the company through an IPO. Read the whole story

This ad's concept and writing are fresh and funny, while clearly hitting a nerve. Even women in their 20s and 30s complain about being … Read the whole story

The plan is to raise $30 to $40 billion just for the brand and its users. O'Leary said if he buys "this asset, the … Read the whole story

The week ended on a financial up note for Trump, who stands to make billions in stock following the merger of his social media … Read the whole story

Usage-based billing "equitably ensures that consumers who use goods or services the most pay more, without having to raise prices for all consumers across … Read the whole story

Waste in programmatic is an opportunity to take the competitive advantage, explains Goodway Group CEO Jay Friedman. Read the whole story

The pay cut reflects the tough year that WPP had in 2023, when both reported and organic revenue growth were less than 1%. The … Read the whole story