The company spends an estimated $395 million on measured media annually, according to agency research firm COMvergence. Incumbent EssenceMediacom is expected to defend. Read the whole story
Among those joining Media Lions President Prerna Mehrotra (Dentsu) are IPG Mediabrands' Eileen Kiernan, PHD's Mike Solomon, OMG's Elda Choucair, VaynerMedia's Woei Hern Chan, … Read the whole story
The company cited continuing new business tailwinds, a rebounding technology sector and double-digit growth in its Epsilon and Publicis Media operations as drivers of … Read the whole story
YouTube is unveiling in-stream shopping tools to facilitate new ways for creators to show off products, push purchase activity and gain more revenue opportunities … Read the whole story
Child actor Drake Bell is given an entire episode of "Quiet on Set" to tell his traumatic sexual abuse story for the first time. Read the whole story
The partnership with PubMatic will enable programmatic media buying of the popular Roblox's video ad inventory when it becomes available later this year. Read the whole story
The House Energy and Commerce Committee will hold a hearing on April 17 on the teen safety bill and other proposed laws affecting online … Read the whole story
The online Sleep Survey, launched mid-March in conjunction with Abbvie,"delves into the often-overlooked realities of how Parkinson's disease profoundly impacts sleep." Read the whole story
The Consumer Price Index rose 0.4% in March, but recent research shows retail media ad spend is growing much faster and higher than inflation. Read the whole story
Shop the look, powered by eBay.ai offers a new type of shopping experience that curates fashion styles based on first-party data the consumer shares … Read the whole story
The Motion Picture Association plans to work with Congress to enact "site-blocking" legislation that could prevent people from accessing websites suspected of hosting pirated … Read the whole story
Driven by price hikes and "perceived lack of value for the cost," 52% of consumers have canceled or dropped at least one streaming service … Read the whole story
The portion of U.S. households that own a smart TV grew from 70% in 2021 to 79% this year. Read the whole story
The AI new voice tool is part of Google's Help Me Write feature introduced last year. Read the whole story