The effort includes new custom algos developed by its Kinesso unit, as well as an expansion of an ongoing relationship between its Magna unit … Read the whole story
The company altered its outlook slightly for the year - indicating that it now expects organic growth to be in the 4% to 5% … Read the whole story
Generative image tools in Demand Gen will roll out to advertisers around the world in English starting today, with more languages to come later … Read the whole story
"The bill could significantly limit the ability of advertisers in every Congressional District (businesses, nonprofits, political campaigns, and the government alike) to reach their … Read the whole story
In "Conan O'Brien Must Go," Conan travels to these other countries - ostensibly to meet one or two of his fans. Read the whole story
TIH will assume responsibility for general media services for the group. Terms of the deal were not disclosed. Read the whole story
Advocacy organizations are urging federal lawmakers to pass a bill that would enable people to easily request the removal of personal information that was … Read the whole story
Upfront TV media buyers expect a soft overall marketplace again, according to media agency execs at the MediaPost Outfront event this week. Read the whole story
Created by BBDO Los Angeles, the campaign does a couple of smart things. For one, it's all about the authentic voice of JB. Read the whole story
The AOR appointment expands a 10-plus-year relationship between the companies. Read the whole story
The new campaign includes "The Quintessential 50," kicking off with events, new programming and different product offerings. Read the whole story
That's more growth than the company delivered last year. Full-year organic net revenue climbed just 0.1%. Read the whole story
DoubleVerify's dashboard showed the wrong data for X advertisers from Oct. 24, 2023 to March 14, 2024, resulting in a brand-safety score as low … Read the whole story
I can't help worrying when complex issues like AI and GMOs are broad-stroked by the same brush, especially when that brush is in the … Read the whole story
With the infusion of funds, Microsoft gains a minority stake in the company and Microsoft Vice Chair and President Brad Smith gains a seat … Read the whole story
TikTok is expanding its in-app ticket-selling integrations through the partnership with U.S. ticket outlet AXS for live sports and entertainment events. Read the whole story
Former Canoe Ventures CEO David Porter has been hired as head of ad sales research, data, and insights of Warner Bros. Discovery. Read the whole story