OMG agency PHD was the long-time incumbent for off-line media buying. Under the new arrangement, sibling agency OMD will anchor the account, which will … Read the whole story
The analysis does not "provide the key data needed by advertisers: Where do consumers see their commercials," the TVB said in a statement. Read the whole story
The World Federation of Advertisers presented the new framework at the Global Marketer Week conference in Toronto. The main idea is to help CMOs … Read the whole story
To help advertisers better understand the carbon footprint of their Snap ads, Snapchat has partnered with Scope3, a collaborative media sustainability platform that is … Read the whole story
The kit, part of the Institute for Advertising Ethics expansion into combating greenwashing, includes a template for strategy planning. Read the whole story
Two new scripted dramas plus a serialized, documentary crime story were among the fall schedule announcements made Tuesday by ABC. Read the whole story
The spot hows that it takes a village of weird folk, with divergent looks and personalities, dressed in every type of Speedo, to become … Read the whole story
The country's largest trade group is backing Meta's attempt to scuttle a class-action brought by advertisers over allegedly inflated metrics regarding the potential reach … Read the whole story
The ability for AI agents to see, hear and respond to conversations will have the greatest impact for advertisers and marketers. Read the whole story
"Common sense" is one of those underpinnings of democracy that we take for granted. But what if the very concept of common sense isn't … Read the whole story
"The FTC will take action to protect consumers against the illegal collection, use, and disclosure of their personal data," the agency said Tuesday. Read the whole story
After a decade, Meta is shutting down Workplace, an enterprise communications app that aimed to help connect employees working in different organizations. Workplace, formerly … Read the whole story
The partnership, supported by generative AI, combines Constellation's SaaS platform with S&P Global Mobility's personalized audience segments. Constellation CEO Diana Lee says S&P Global … Read the whole story
"After almost a decade, I have made the decision to leave," OpenAI Chief Scientist Ilya Sutskever wrote in a post on X. "The company's … Read the whole story
The popular travel site believes it can offer something hundreds of competitive networks can't: oceans of travel data. Read the whole story
The decline comes as marketers cut back on labor, agency assignments and marketing technology, while their media budgets hold steady. Read the whole story