The agency's proprietary CYRIS data modeling platform was a key part of the assignment, which includes media strategy, planning, buying, retail and mix modeling. Read the whole story
Dstillery will train its generative AI technology, named ID-free, through a partnership with Similarweb. The privacy-by-design predictive ad-targeting solution does not use identifiers. Read the whole story
CNN and ABC both announced on the same day last week that they have each made deals with the Trump and Biden campaigns for … Read the whole story
In determining how Threads will deal with the concept of freedom of speech, Meta's Oversight Board is now expanding its duties as it begins … Read the whole story
Come on. Rudy Giuliani had to know he'd get roasted for promoting his own coffee brand. Clearly, the hair dye jokes just write -- … Read the whole story
Did AI turn search into an ask engine looking for a way to monetize advertising? "This myopia is NOT something driven by user need," … Read the whole story
Venu Sports -- backed by Walt Disney-Fox Corp.-Warner Bros. Discovery -- could hit five million subscribers in five years, according to Lachlan Murdoch, CEO … Read the whole story
John Wolfe, a long-time journalist and a PR executive who rose to be head of communications for the Association of National Advertisers (ANA), died … Read the whole story
"We continue to have concerns that this bill will be misused to target marginalized communities and politically divisive information," the Center for Democracy & … Read the whole story
If enacted, the bill would give residents the right to reject the use of their personal information for targeted advertising. Read the whole story
A new category of Windows PCs designed for advertisers, creators and consumers supported by AI, Microsoft Copilot+ PCs was announced by Microsoft CEO Satya … Read the whole story
To help create and maintain a safer, more accountable AI ecosystem, Meta and Amazon have joined the Frontier Model Forum, an industry-led non-profit organization … Read the whole story
"A tax that increases with the level of engagement would give platforms a financial reason to discourage excessive use and the spread of harmful … Read the whole story