Samsung Ads, the ad sales unit of Samsung Electronics, is the first TV set "OEM" to join the JIC and signals a diversification of … Read the whole story
The brand spent an estimated $155 million on measured media last year, according to agency research firm COMvergence. Read the whole story
Oracle built its ad business through the acquisition of well-established companies including BlueKai and Moat. The decision to shutter its ad business was made … Read the whole story
Nielsen said the two platforms are now "interoperable," enabling customers to "seamlessly" connect first- and third-party data used for planning and measuring audience reach … Read the whole story
COMMENTARYDoes Paramount Global's value lie in its portfolio of assets, or in just some of the assets, each sold separately? Read the whole story
COMMENTARYOne of Shari Redstone's goals was to seek approval of sale of businesses Skydance would surely make after completion of the Paramount deal, analysts … Read the whole story
It's the first AOR relationship for the 21-year-old brand, which made the appointment as part of its effort to redefine its brand presence and … Read the whole story
The latest partnerships with Reddit and Pinterest, announced Thursday, connect the dots for advertisers of the social news network by providing more information in … Read the whole story
Roku is now allowing its demand-side platform partners to have "equal access" to its first-party data. Read the whole story
Siemens drove stronger results with more web site visits and generated additional leads with a LinkedIn AI-powered advertising tool compared with classic campaigns. Read the whole story
COMMENTARYPeople are moving to the center, not quashing left-wing activism in favor of right-wing authoritarianism. It's a rightward correction more than a turn to … Read the whole story
Amazon plans to raise a First Amendment defense to charges that it used so-called "dark patterns" to dupe people into signing up for Prime … Read the whole story
COMMENTARYJoey Chestnut, 16-time winner of Nathan's Coney Island Hot Dog Eating Contest, may be kicked out for possibly endorsing a plant-based wiener. Read the whole story
Yext, a digital performance platform to improve search strategies, announced the acquisition of Hearsay Systems, which provides digital services for the financial market. Read the whole story
The server-to-server integration will enable global brand safety and brand suitability measurement on Reddit's ads delivery. Read the whole story
The study, which measures the incremental impact of Snapchat advertising on theatrical ticket sales by comparing ad-exposed audiences with a control group, shows the … Read the whole story
Mobile data broker Kochava has tentatively agreed to settle a class-action complaint brought by Massachusetts resident Julie Maattala, who claimed the company wrongly sold … Read the whole story
