Retail media spending is moving up the marketing funnel -- and new data suggests that's leading to a 33% decrease in allocations. Read the whole story

The new coalition comes less than a month after the WFA shuttered GARM and seems intended to fill part of that ad industry void. Read the whole story

Media buyers expect to spend 11.8% more on ads in 2024 - up 2.3 percentage points from earlier estimates made last November. Paid search … Read the whole story

Under the new arrangement, OMG will handle the Americas and WPP will manage Europe, the Middle East & Africa and Asia Pacific. Read the whole story

While complying with it may still be a challenge, a new ad industry taxonomy conceptualizing risks can be visualized in an easy-to-access and organized … Read the whole story

The company spends an estimated $395 million on measured media annually, according to agency research firm COMvergence. EssenceMediacom was the incumbent. Read the whole story

Richard Hartell, formerly head of GroupM's Media Futures Group, fills an interim void created when Jill Kelly suddenly left EssenceMediacom early this year. Read the whole story

I'm not the most religious man, but I promise you this, I will be praying as I cast my vote in November. Apparently, so … Read the whole story

In addition to controlling navigation, infotainment and climate adjustment, Volkswagen's IDA voice assistant will be able to answer general knowledge questions. Read the whole story

Features from an older performance ad video product will fold into an automated ad platform supported by AI. In March 2025, Google will upgrade … Read the whole story

An adorable robot named Luigi, with enormous, expressive saucer eyes and the sleek body of an espresso machine, stars in this spot. Read the whole story

Are movie titles pulling the movie theater business up by its bootstraps? Read the whole story

The new version of the app has the League's pay offering, NFL+ at its core. It offers access to live games, NFL Network and … Read the whole story

More users are looking past the convenience of paying to remove ads or blocking them. What prompts users to disable ad blockers and consider … Read the whole story

A leaked 2007 pitch deck outlines how the DoubleClick acquisition changed the ad game for Google. Read the whole story

Snap CEO Evan Spiegel says the ad unit is designed to help advertisers "raise awareness with broad reach in the chat inbox," while also … Read the whole story

YouTube is rolling out the option this week for parents to link to their teen's account without altering their individual algorithms. Read the whole story

Last year Disney struck a deal with Charter's Spectrum service allowing the pay TV company to sell streaming platforms Disney+ and ESPN+ alongside its … Read the whole story

AI projects to engage HCPs are underway or being actively considered for use in the near future at 80% of the pharma companies studied. Read the whole story