Based on evidence from tobacco studies, Surgeon General Vivek Murthy believes that warning labels on social media apps could increase awareness, change behavior and … Read the whole story
Brand Finance, which has dropped X from its "Media 50" ranking, estimates its brand equity has dropped 88% to $0.7 billion since changing its … Read the whole story
"Ascential also believes that it is unlikely that any sale will be structured as a divestment of Hudson MX shares, as required for the … Read the whole story
The Digital Advertising Alliance is coming out with guidance for displaying the AdChoices icon to connected television viewers. Read the whole story
COMMENTARYKamala Harris looked at Trump as if he was a three-legged chicken - and in the process, she scored a visual victory in the … Read the whole story
The deal with Adverity was struck by IPG Mediabrands' Kinesso unit, and provides "connectors" to more than 600 vital media industry data suppliers. Read the whole story
Sittig wrote a "Dear John" letter to the advertising business saying he was "breaking up" because the industry's "obsession" with data had made it … Read the whole story
The campaign unfolds across three videos featuring excerpts of banned books by Seattle authors, read by notable Seattle residents. Read the whole story
Agency in-house and legal teams are settling into the generative AI era, building blueprints for the most challenging processes - including how to create … Read the whole story
AI marketing assistant is the fastest-growing job in marketing, with a projected job growth rate of 21%. People rarely search for this job, which … Read the whole story
GenAI poses threats to journalists and other content creators, the Senators say. Read the whole story
- COMMENTARY
It's the desire to be greedy and insert more commercial interruptions while charging for subscriptions that will be the death of the model. Read the whole story
Meta Platforms must face accusations that it violated Washington, D.C.'s consumer protection law by allegedly designing Facebook and Instagram in ways that would addict … Read the whole story
Bluesky has been building out its in-app capabilities, looking to provide X users with a less volatile space to communicate. Read the whole story
