• by Laurie Sullivan  @lauriesullivan, September 11, 2024

AI marketing assistant is the fastest-growing job in marketing with a projected job growth rate of 21%. People rarely search for this job, which pays on average between $46,100 and $68,500 annually, but there are more than 1,500 job openings on Glassdoor, according to a report released Wednesday.

Search engine marketing (SEM) specialists rank second when it comes to the fastest-growing marketing jobs.

Projected job growth for SEM specialists is 19%. There are 8,900 monthly searches for job openings in the field, according to the report compiled by Linkee.ai, a social listening platform, which used data from many sources.

Projected job growth, salary, unemployment rate and number of jobs data was compiled using data from U.S. Bureau of Labor Statistics, as well as from reports by Zippia, a job search and career research site. 

Google searches for job openings as well as job openings on Glassdoor were also used. The final ranking was made based on projected job growth.

The number of openings on Glassdoor for SEM is similar to AI marketing assistants, but the unemployment rate for SEM specialists is higher, at 5.2%. SEM specialists are estimated on average to bring in between $57,800 and $76,800 annually.

Marketing assistants rank third, with 19% job growth. Marketing assistants are the most popular job in this ranking, with more than 400,000 having a job in this field. There are about 58,000 job openings on Glassdoor. This category is known to have an annual salary of between $39,442 and $45,000, according to the data.

Market research analysts ranks fourth, with job growth of 13%. People are actively searching for job openings online with 45,000 monthly searches. The role of the marketing assistant is also an appealing marketing role because of a higher average salary and the lowest unemployment rate in the ranking. 

And while marketing strategists ranks fifth in this list, the job is among the fastest growing in marketing. It has an expected job growth of 12.5%, with an average salary of between $64,440 to $86,261. The position is sought-after online with 49,000 searches. There were 98,000 marketing strategy jobs in the U.S. in 2023 and more than 9,000 jobs currently have an opening on Glassdoor.

The ranking also includes channel marketing managers with an expected job growth rate of 10%, merchandisers with an expected job growth of 8.42%, event marketing managers with an expected job growth of 8%, and marketing managers with an expected job growth rate of 6.79%.

Product marketing managers with an expected job growth of 7% is also on the list, but this category has the highest average salary in the ranking -- between $122,000 and $157,000 annually.