The trust in social media is even more pronounced among recent buyers, with 67% indicating they would consider making their purchase on such platforms. Read the whole story

As editor of trade pubs focused on where advertisers and agencies plan and buy media, I've struggled for years to understand why gaming isn't … Read the whole story

All meaningful signals -- polls, markets, the 13 keys, TV ratings, betting odds, and even misery indices -- point to Kamala Harris being the … Read the whole story

Since a lot has transpired in the past 48 hours or so and since I'm just filling in for regular "TV Watch" columnist Wayne … Read the whole story

"Flip Side" is a half-hour game show in which contestants are challenged to guess answers to questions for which others have been surveyed. Read the whole story

I usually resist covering self-serving media trade studies like the TVB's shown here, but I'm calling this one out for a couple of reasons … Read the whole story

Advanced technology connects first-party data for audience targeting and campaign measurement to improve privacy and data protection for brands. Read the whole story

Meta has updated its Reminder Ads on Instagram via the Marketing API, giving marketers that create these ads in third-party apps the same functionality … Read the whole story

Agency in-house and legal teams are settling into the generative AI era, building blueprints for the most challenging processes - including how to create … Read the whole story

Traditional sports viewing is down among younger audiences, but they are engaging with sports increasingly through other channels like social media and streaming, according … Read the whole story

The FCC is defending its net neutrality regulations to the 6th Circuit Court of Appeals, which earlier this year blocked the rules from going … Read the whole story