For full-year 2024, estimates are that VideoAmp media measured-based guarantees will rise to $1.5 billion. Read the whole story
Meta is rolling out new ad offerings for the holiday season, including easier-to-apply discount codes, updated reminder ads, in-store shopping promotions and more. Read the whole story
The bill is supported by some youth advocates and the conservative Heritage Foundation, but opposed by civil liberties groups. Read the whole story
Consumers are being encouraged to share videos of the experience using the hashtag #FordKaraoke. Read the whole story
Google plans to make changes to its search engine and ad products later this year that identify AI-generated images or ones that have been … Read the whole story
Three-quarters of consumers feel commerce in video ads is more relevant to their purchase process than other ad types, as more look for a … Read the whole story
COMMENTARYIt used to be that if you guessed a young woman was liberal, you'd be wrong seven out of ten times. Today, it's six … Read the whole story
COMMENTARYIt has long been the TV Blog's contention that only nuts appear on TV reality shows. Read the whole story
Naomi Campbell, Ru Paul and Gigi Hadid star in a mockumentary promoting the brand's famous concealer. Read the whole story
COMMENTARYMany small businesses find they can gain traction by treating Reddit as a search engine, with one in four small business owners now using … Read the whole story
Founders of social commerce firm Orca, which sold the first product on TikTok Shop, offer insights on the current state of the industry and … Read the whole story
Verizon wants the Supreme Court to reverse a decision holding an internet service provider liable for copyright infringement by users. Read the whole story
COMMENTARYNearly half of respondents say their "first stop" destination is one of the "big 5" streaming services - Netflix, Prime Video, Disney+, Hulu, Max … Read the whole story
COMMENTARYSamba TV says some crucial voting blocs - Hispanic and Asian households - are under-exposed. What about independent voters? Read the whole story
Marketing agency The Shipyard and Brand Innovators are hosting a summit on the topic later this week. More than a dozen marketing leaders from … Read the whole story
