TikTok has expanded its third-party measurement partners while providing the latest results from DoubleVerify (DV), Integral Ad Science (IAS) and Zefr. In a blog … Read the whole story
COMMENTARYMaybe they're not garbage in/garbage out, but to coin yet another new industry acronym, maybe they are MIIMIO: misaligned incentives in/misaligned incentives out. Read the whole story
COMMENTARYSix weeks before the election Trump continues to dominate the news cycle, according to my analysis, but not by much. Meanwhile, Kamala Harris now … Read the whole story
"News plays an indispensable role in our democracy," the groups declared in an "open letter," noting that both advertisers and consumers have pulled back … Read the whole story
COMMENTARYHow can we describe "Grey's Anatomy?" Venerable? The Methuselah of medicine? The "Gunsmoke" of hospital dramas? Read the whole story
The open letter warned that fragmented regulation could cause Europe to fall behind in the AI race and called on the EU to create … Read the whole story
TikTok has come for Google's ad business at its most vulnerable time by allowing advertisers to target its search results page - making keywords … Read the whole story
COMMENTARYUnusual kids' names -- Pickles, Paris and Fort Lauderdale -- star in two spots taking place in vacationland. Read the whole story
The Stop the Scroll Act, unveiled by Senators John Fetterman (D-Pennsylvania) and Katie Britt (R-Alabama), would require social platforms to inform users about "potential … Read the whole story
COMMENTARY"if you have a route to distribution, meaning you can get your product out, you'll do okay," Diller says. Read the whole story
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Of all the things that can instantly change our mood, a song is one of the most potent. Why is that? Read the whole story
The open letter said dropping DEI corporate efforts is "bad for business, unpopular and unwise." Read the whole story
According to TikTok's parent company, subscribers can continue to use the service through the end of November. Read the whole story
Siding against Google, a federal judge has rejected the company's request to dismiss claims that it violated wiretap laws by collecting sensitive health information … Read the whole story
