Publicis Groupe will be responsible for building the Gen AI foundation that will develop creative assets. Accenture will help scale and activate the platform … Read the whole story
As the lines between conventional place-based ad networks and retail media networks continue to blur, GSTV has announced an integration with retail payment tech … Read the whole story
COMMENTARYThe GOP's failed attempt to transition Nebraska to a winner-take-all electoral vote system cost the party one electoral vote, which is expected to account … Read the whole story
The Google-DOJ trial wrapped up this week as both sides tried to prove several things ahead of closing arguments scheduled for November. Read the whole story
COMMENTARYGoogle owns the most powerful ad-serving business publishers use to sell ads, the most powerful tool advertisers use to buy them, and the largest … Read the whole story
The department store is offering more than 100 limited-edition pieces, highlighting them in stores and online. Read the whole story
COMMENTARYSophie Turner of "Game Of Thrones" is all grown up and playing a jewel thief who became a London godmother of crime. Read the whole story
The virtual avatars will offer users a wider range of customizable physical traits, potentially boosting interest in Meta's metaverse vision. Read the whole story
COMMENTARYTwo words come to mind while watching "Monsters: The Lyle and Erik Menendez Story": salacious and exploitative. Read the whole story
The Fides network community of healthcare professionals and content creators will translate complex scientific research across various health topics into "relatable and digestive" video … Read the whole story
COMMENTARYCMOs often lament they need twice that, at least, to stand apart in hyper-speed digital media. The fact is, $5 million is a normal … Read the whole story
A limited supply of Volkswagen's Gewurz Ketchup Brand has already been snapped up after becoming available in the U.S. for the first time. Read the whole story
California Governor Gavin Newsom has signed a bill aimed at informing consumers who purchase digital media that they're only acquiring a revocable license. Read the whole story
COMMENTARYThe Claritas 2024 Hispanic Market Report finds 79% of Hispanic adults watch less than one hour of live TV per day, with most viewing … Read the whole story
COMMENTARYMajor TV brands - big automotive, telecom and consumer product companies - rarely place media schedules on even the biggest of three cable TV … Read the whole story
Apple must face a privacy lawsuit by iPhone users who claimed the company wrongly gathered information about their interactions with apps it owns, a … Read the whole story
U.S. online sales are expected to hit $240.8 billion overall - up 8.4% year-over-year from Nov. 1 - Dec. 31, according to Adobe. Shoppers … Read the whole story
- COMMENTARY
The Advertising: Who Cares movement aims to "create a community of likeminded professionals who understand what's broken" and can "ideate how to fix the … Read the whole story
