Ad-Shield's partnership with Google allows publishers to monetize premium Google Ad Exchange demand to regain lost ad revenue from consumers using a new generation … Read the whole story

Students have a wish list to fulfill. Amazon's new branded series exclusively running on YouTube will ensure it is completed, providing students with essential … Read the whole story

In the battle of the everyman campaign soundbites, watching Tim Walz working under the hood on his 1979 Harvester comes across as a lot … Read the whole story

Joe Benarroch, who previously held senior roles at X Corp., NBCU, Facebook, and IPG Mediabrands, joins the New York Stock Exchange as head of … Read the whole story

As some consumers are falling out of love with dating apps, the categories' top contenders are spending big to try to win them back. Read the whole story

Even though the Mets lost, the weekend in television sports was amazin'! Read the whole story

Live sports programming continues to be a major reason for brands to continue to spend big media dollars. How much will TV advertisers buy … Read the whole story

This post begins with a MediaPost writer killing his own column about Donald Trump's McDonald's fry cook campaign event this week. Specifically, it was … Read the whole story

Looking to establish itself as a "reliable" source for news and information, YouTube will provide live streams from "authoritative news channels" on the home … Read the whole story

Democracies depend on an informed electorate. In today's information arms race, the answers will involve AI. Read the whole story

In three key swing states, Democrat political advertiser impressions are at a 64% share or more: Michigan (68%); Arizona (65%) and Wisconsin (64%). Read the whole story

AI gives AR its intelligence, the ability to understand and interact with the world around you, making the experience fluid - and almost magical. Read the whole story

Gallup finds Americans' trust in media - newspapers, TV and radio - remains low, with 31% saying they have a "great deal" or "fair … Read the whole story

Meta has partnered with community-powered fund-raising platform GoFundMe to help drive more donations to nonprofits on social media by attempting to simplify the process … Read the whole story

CEO Mark Read gave a shout out to GroupM's "strong performance." The company said its 2024 growth is unchanged at -1% to flat. Read the whole story

On a call with analysts, IPG's CEO said the sales process is "a good way down the track." He also discussed at length the … Read the whole story

The document has been signed by 10,500 artists and other creatives. Read the whole story

Now Microsoft is using AI to help companies create AI agents that can act as virtual workers and carry out tasks without supervision in … Read the whole story