Media accounted for 36% of net revenue for the year ended June 30, according to a spin-off prospectus released Wednesday. The 369-page document cites … Read the whole story
The media review excludes the U.S., which was awarded to Publicis Groupe last year. The company spent more than $500 million on media in … Read the whole story
Is it a disgrace to target Jewish women who have never voted Republican by saying "Donald Trump will keep us safe" from antisemitism? Read the whole story
According to a shopper report from WPP's VML, AI could help control a digital estate and make purchase decisions once a person has passed … Read the whole story
Reddit grew its ad revenue across the funnel and boosted its daily active users, potentially elevating its status as a key promotional space in … Read the whole story
The streaming distributor shocked investors with a decision to stop disclosing monthly active users' data going forward as well as key ARPU data - … Read the whole story
Broadcast/cable networks are projected to hit $5.1 billion ($6.2 billion without the Paris Olympics) for the July-September 2024 period, with 10 U.S. streaming platforms … Read the whole story
Sports play-by-play announcers and analysts too often ignore games in favor of holding conversations with each other full of irrelevant trivia. Read the whole story
The company announced the publication of its prospectus related to its pending listing on the Euronext Amsterdam stock exchange and with it growth estimates … Read the whole story
Yahoo DSP will work with GeoEdge, which focuses on ad security and quality, to create a safer, more reliable ad environment for advertisers and … Read the whole story
Marketers are looking more and more at contextual placements and relying less and less on pure audience targeting. Read the whole story
Microsoft reported financial results Wednesday and said it had no intention of slowing the pace of spending to build data centers for its work … Read the whole story
The business impact is not yet clear. Website traffic is up, the paper reports. Read the whole story