Over the last 105 days, Democrat campaign ad spend has totaled $1.37 billion vs. Republicans' ad spend of $913.9 million, ad analytics firm AdImpact … Read the whole story

Cable network programming revenue grew 15% to $1.6 billion, with advertising up 11% to $321 million and affiliate revenue up 3% to $1.04 billion. … Read the whole story

Sometimes I ask myself this question: The mantra we have heard our whole lives is some variation on "we must all stay informed," but … Read the whole story

Dominic Sale, a federal government senior executive with 30 years of industry experience, will lead the new practice. He has served at the White … Read the whole story

DoubleVerify on Tuesday expanded its brand-safety and suitability measurement partnership with Snap, expanding on a deal the companies have held for years. Read the whole story

The battleground states have a massive population of sports fans, says Sam Vangelovski, political strategy lead at Sharethrough, an Equativ company and ad exchange. Read the whole story

Video ads in the Microsoft Advertising Platform has been updated to allow advertisers to reach and engage audiences across desktop, mobile and tablet while … Read the whole story

California resident Victor Cho alleges that Paramount violates the Video Privacy Protection Act, a Reagan-era law that prohibits video rental companies from sharing identifiable … Read the whole story

Bluesky's election integrity team and Head of Trust and Safety Aaron Rodericks will be "reviewing content for potential misinformation and unconfirmed information regarding claims … Read the whole story

Google's Optimization Score that provides recommendations to improve ad performance has been updated to highlight competitive pressures impacting impression share. Read the whole story

Snapchat is looking to further boost its premium in-app subscription service, Snapchat+ and will build off of last year's holiday push by expanding its … Read the whole story

According to the agency, a core focus for Akwue will be "operationalizing and scaling the convergence of music and brands." Read the whole story

Like Apple, which uses "intelligence" to describe its AI tools, Microsoft could do the same after a possible rebranding of its AI and integration … Read the whole story

Comcast Corp. says it is considering a spinoff of its NBCU cable networks (USA, Oxygen, Bravo) as a separate company. And it isn't alone. Read the whole story

The number of non-endorsers has jumped dramatically since the 2016 election. Read the whole story