The decision to divest Chrome was not unexpected, and is intended to "stop Google's control of this critical search access point and allow rival … Read the whole story

The acquisition has an equity value of $525 million, making it one of Mediaocean's biggest buys to date, following its 2021 purchase of Flashtalking … Read the whole story

While WBD Ad Sales didn't explicitly cite "Friends," it is one of the shows capable of running its new "Shop By Max" units. Read the whole story

CEO Yannick Bollore noted that both employees and clients had expressed some "anxiety" after the plan to split Vivendi was announced last year that … Read the whole story

Dating and social platform Her is expanding its ad options for brands and its millions of users who identify as LGBTQ+, with programmatic ads … Read the whole story

As I read Dentsu's latest report about gaming, it seemed part manifesto, part love letter and part cheat sheet. But I'm not its target … Read the whole story

Apple has started selling its own ad inventory for Apple News, pitching ads to publishers and advertisers in hopes that it will increase revenue … Read the whole story

Ventura will partner with TV set manufacturers and streaming TV platforms to provide access and/or incorporate Ventura into their devices. Read the whole story

A new Netflix series might just represent the first retirement community-based spy/detective show in the history of television. Read the whole story

"Third Step Prayer" from AA isn't just a prayer for recovery. It offers a strategic model for navigating today's complex cultural landscape, where feelings … Read the whole story

It takes some kind of special "magic" to create Christmas commercials that make observant consumers and industry folks alike turn livid-to-apoplectic. Read the whole story

Instacart is partnering with agency TBWA\Chiat\Day on the ad and broader campaign. Read the whole story

Kate Schroeder will assume lead responsibilities on the agency's newest and largest piece of business - LIXIL Americas - including its key brands American … Read the whole story

"During a busy sports month, automakers focused investment accordingly to get in front of the largest audiences TV had to offer," says iSpot.tv's Stuart … Read the whole story

Publicis Sapient will create a dedicated Google Cloud business unit to address client demand for Google's AI technology, with dedicated resources to help customers … Read the whole story

From Kendra Scott and Carhartt to Pearl Jam and Ringo Starr, It's all about data and rhythm. Vic Drabicky, CEO/founder of January Digital, wouldn't … Read the whole story

"This unprecedented scale created many technical challenges," says Netflix's CTO Elizabeth Stone. Downdetector says there were some 500,000 reports of technical snafus. Read the whole story

DuckDuckGo asked the European Commission to open additional investigations into Google's compliance with landmark rules aimed at making the search giant comply with the … Read the whole story