Texas AG Ken Paxton is investigating whether the World Federation of Advertisers and its now-defunct Global Alliance for Responsible Media organized a boycott of … Read the whole story

Guideline says pricing for Thanksgiving weekend games is up 11% to $576,000 for a 30-second unit. Read the whole story

King was one of the founders of pioneering media agency Zenith, launched by Saatchi & Saatchi in 1988. He led Publicis Media for four … Read the whole story

The company confirmed that Publicis will handle media planning and buying in the UK, Ireland, Austria, Switzerland and Germany. WPP retains Italy. Read the whole story

The company says alpha testers are seeing a 12.7% increase in conversions for ads featuring promotions vs. the same creative without promotional callouts. Read the whole story

Everybody knows TV people are really, really smart - or at the very least, smart enough. Read the whole story

Extending the Trade Desk's efforts to the sell-side - with the creation of another smart TV OS system - seems complex and confusing to … Read the whole story

Shih will be responsible for developing and monetizing AI tools Meta is specifically building for businesses, such as the business AI chatbot Meta launched … Read the whole story

Eighty percent of digital ad professionals use AI tools for media buying and campaign management, but 65% report facing moderate to extreme pressure to … Read the whole story

For all of 2024, all local TV station owners' media platforms are now estimated to pull in $26.6 billion - with TV over the … Read the whole story

Under Rosenworcel's leadership, the FCC restored the Obama-era open internet rules, tightened data breach notification regulations, and fined three major wireless carriers around $200 … Read the whole story