As Meta builds out its Advantage+ ad tools suite, it wants advertisers to understand its processes and AI use in campaigns - specifically its … Read the whole story

Walmart is the latest retailer to partner with the Aira app, providing free wayfinding service for sight-impaired shoppers. Read the whole story

The awards are based on what's been done during the past year demonstrating vision, innovation and industry leadership. Contact joe@mediapost.com if you would like … Read the whole story

Donald Trump was the hero of New York, having just fixed the beloved Wollman ice skating rink, which had been languishing in government contracting … Read the whole story

In his new role, Kunz will be developing a new generation of the Sandy Hook shop's "Precision Branding" methodology, incorporating AI to improve campaign … Read the whole story

A Washington appellate court has upheld Meta's $25 million fine for violating a state law requiring online companies to disclose information about political ads … Read the whole story

The agency tech provider also announced they are the first holding cos. certified to integrate and offer its tech to their clients. Read the whole story

On Dec. 12, low-scorers in "Squid Game: The Experience," an interactive immersive gaming attraction in NYC, will win free pizza for a year. Read the whole story

"Here's why this partnership is so relevant and newsworthy..." Or so said Google's NotebookLM when I prompted it to write a column explaining why … Read the whole story

Jamie Posnanski served as a senior executive at Accenture Song after it bought his agency avVenta in 2012. Graham Brown a MediaSense co-founder, will … Read the whole story

In February, "The Talk" on CBS will be replaced by a new afternoon soap, the first new soap on network TV in 25 years. Read the whole story

MoffettNathanson Research estimates revenue from Warner Bros. Discovery's live, linear cable TV networks will decline 13% in 2024 to $20.1 billion, while AMC Networks … Read the whole story

Meta's head of ads in the Americas, Alvin Bowles, has announced his departure from the social media company after holding the role for almost … Read the whole story

Could major sell-side and buy-side streaming operating-system players merge? What would this mean for the business? Read the whole story

The transaction for the majority stake in FGS was valued at $775 million. Proceeds will be used to reduce the company's debt. Read the whole story

Twelve Labs, a GAI startup working with AWS, developed technology that makes searching videos as easy as seaching text. Searches include actions, objects, and … Read the whole story

Overall U.S. TV viewership of women's sports is up 81% over the last three years. Women's sports only represents 2% to 4% of the … Read the whole story

The platform uses mobile and location technology, consumer surveys, and third-party data to map consumer movements, sequencing those movements over time to provide insights … Read the whole story