Jon Wren will remain chairman-CEO, while IPG CEO Philippe Krakowksy will join Daryl Simm as co-presidents/COOs of the combined company, which will retain the … Read the whole story

IPG's Magna and WPP's GroupM this morning joined last week's upgraded outlook by Dentsu, while Publicis' Zenith has discontinued public reporting. The new Big … Read the whole story

Rejecting arguments that a TikTok ban violates the First Amendment, a federal appellate panel on Friday upheld a law that will result in a … Read the whole story

The "TV Blog" wishes to thank Conan O'Brien for stepping up to host next year's Oscars on ABC. Read the whole story

Search-based interfaces supported by AI have become the next wave in conversational engines. As more companies use Reddit data to train their LLMs, the … Read the whole story

The partnership with the filmmaker's visual-effects company Lightstorm Vision is an effort to scale the creation of the company's 3D entertainment experiences across live … Read the whole story

Not really, but that's one recent tidbit in a newsletter that pokes fun at the industry created by agency veteran Dan Wald. Read the whole story

The tool aims to help ensure that video and TV ads are correctly identified and registered across different platforms. It automates the process of … Read the whole story

The IAB urges advertisers, platforms and technology providers to collaborate on transparent practices for impression counting. Read the whole story

The FTC's click-to-cancel rules require companies to let consumers cancel subscriptions through the same medium that was used to purchase them. Read the whole story

Google filed a lawsuit Friday to block the Consumer Financial Protection Bureau from placing its payment arm under federal supervision that would subject it … Read the whole story

The push for Spotify's annual "Wrapped" feature reviewing users' listening habits included a global OOH campaign celebrating Taylor Swift. Read the whole story

In addition to gender, RX currently measures representation across age, body type and skin tone expression. The RX Score measures the diversity of each … Read the whole story

After confirming on Monday that it was in discussions regarding a potential bid, on Thursday the company issued a terse statement indicating its decision … Read the whole story

Madison and Wall analyst Brian Wieser estimates that if the 20,000 largest advertisers shift half of their spend into TV, it would amount to … Read the whole story

In Meta's last major AI announcement of the year, CEO Mark Zuckerberg describes the release of Llama 3.3, the final generative AI model before … Read the whole story

Former Google employees have had a profound influence on AI. They have co-founded and led 14 of the top 50 AI startups, and have … Read the whole story