by Joe Mandese
A long-time Outfront board member, Brien also is a candidate to become permanent CEO, replacing Jeremy Male, who is retiring. Read the whole story
by Colin Kirkland
President Trump signed an executive order Monday ordering the U.S. treasury and commerce departments to create a sovereign wealth fund that could become a … Read the whole story
by Colin Kirkland
For the first time, Snapchat is offering paying subscribers a plan that allows them to avoid seeing ads on the platform. Read the whole story
by Joe Mandese
It characterized a first-half marketing mix modeling effort as a "major new initiative" exploring how such models are being transformed "in the age of … Read the whole story
by Fern Siegel
McCann is responsible for enhancing GSD&M's integrated marketing approach. Read the whole story
by Steve McClellan
For full-year 2024, organic growth (which excludes M&A and currency impact) was 5.8%. In North America, organic growth was 5.1% for the full year. Read the whole story
by Wendy Davis
Maryland's Age-Appropriate Design Code, which restricts online companies' ability to collect data from teens, violates the First Amendment, NetChoice says. Read the whole story
by Wayne Friedman
As part of the agreement, Paramount has licensed new Nielsen services - Advanced Audiences, Big Data + Panel, Ad-Supported Streaming Platform Ratings, and other … Read the whole story

COMMENTARY
by Joe Mandese
In this week's edition Shelly Palmer returns to give us a 3.know debrief on DeepSeek, and why it's not such a bad thing for … Read the whole story
by Richard Whitman, Columnist
Poverty, climate change, access to healthcare, job security and large-scale war are the top 5 issues that keep people around the world up at … Read the whole story

COMMENTARY
by Wayne Friedman, Staff Writer
Emarketer estimates that pharma TV advertising represents 8% ($4.6 billion) of the $60 billion spent on TV advertising per year. Read the whole story
by Laurie Sullivan
Outbrain has completed its acquisition of Teads for approximately $900 million, consisting of $625 million in cash and 43.75 million Outbrain shares. Monday's announcement … Read the whole story

COMMENTARY
by Adam Buckman, Featured Columnist
Instead of bears, the contestants on "Celebrity Bear Hunt" will try to match wits in the wild with wild man Bear Grylls. Read the whole story
by Wendy Davis
"Plaintiff's email address was certainly not private, given that she provided it to defendant when she consented to receive the promotional emails," a federal … Read the whole story
by Laurie Sullivan
Largo.ai, an AI-driven analytics platform for the film, TV and ad industries, has secured $7.5 million in investment. Stallone is among the backers of … Read the whole story
by Robert Williams
More than half of consumers consider themselves very loyal to the brands they love. Read the whole story