Love and hate are powerful emotions not only for personal relationships, but also for how people feel about brands. The line between brand love and brand hate “is remarkably thin, often hinging on moments that transcend simple customer satisfaction,” according to a report from researcher SBX by Streetbees.
“When consumers …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.