"Rumble should not be allowed to weaponize the antitrust laws," the WFA and others say in new court papers. Read the whole story
The mode looks different than Microsoft's Copilot, but is similar to Google's AI search with summarized results. Read the whole story
COMMENTARY"In small stores, shoppers revisit aisles multiple times and so encounter the same ads and messages multiple times, creating a higher frequency of exposure. … Read the whole story
COMMENTARYABC and the Oscars are hoping for a fourth year of audience growth with this Sunday's 97th Academy Awards. Read the whole story
Similar to automated ad tools launched by Google and Meta, X's Grok-powered launches allow advertisers to manually edit the automated copy or swap out … Read the whole story
A federal judge has thrown out antitrust claims by Unlockd Media, a now-bankrupt Australian ad company that served full-screen mobile ads to Android users … Read the whole story
The AI-based browser will support the rise of agents for search. Agentic search is a type of AI system that can autonomously make decisions, … Read the whole story
Snapchat has launched a new brand suitability suite designed to offer advertisers more control over what types of content their campaigns run alongside in … Read the whole story
Some of the fastest-growing retailers in retail media ad impressions during the 2024 holiday season included Best Buy, Chewy, and Uber Technologies, according to … Read the whole story
Cable news TV networks were up 26% overall vs. December, with MSNBC up 26%, Fox News Channel up 29% and CNN up 39%. Disney … Read the whole story
Plans for the next four years include accelerated investments in AI and silicon engineering across the U.S. and a new manufacturing factory in Texas, … Read the whole story
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Curation means to put information in a context, adding a possible meaning. This could cross the line to attempting to influence the people getting … Read the whole story
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When performance is measured in clicks, impressions, and ROAS, the system optimizes for those numbers, at the expense of everything else. Read the whole story
A federal judge opined that AP has not suffered irreparable harm from the two-week exclusion, AP reports. But the judge said the Trump administration … Read the whole story
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Gen Z-ers believe they can transport their consciousness into alternate realities. What does it mean that so many of them want to do so? Read the whole story
COMMENTARY15-year Meta vet Kelly Stonelake alleges she experienced a pattern of "persistent discrimination and different standards than her male colleagues." Read the whole story
The plan is to expand on the PayPal Everywhere ad campaign for digital and in-person experiences to create a more positive perception of the … Read the whole story
