by Wendy Davis
"Rumble should not be allowed to weaponize the antitrust laws," the WFA and others say in new court papers. Read the whole story
by Laurie Sullivan
The mode looks different than Microsoft's Copilot, but is similar to Google's AI search with summarized results. Read the whole story
COMMENTARY
by Joe Mandese
"In small stores, shoppers revisit aisles multiple times and so encounter the same ads and messages multiple times, creating a higher frequency of exposure. … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
ABC and the Oscars are hoping for a fourth year of audience growth with this Sunday's 97th Academy Awards. Read the whole story
by Colin Kirkland
Similar to automated ad tools launched by Google and Meta, X's Grok-powered launches allow advertisers to manually edit the automated copy or swap out … Read the whole story
by Wendy Davis
A federal judge has thrown out antitrust claims by Unlockd Media, a now-bankrupt Australian ad company that served full-screen mobile ads to Android users … Read the whole story
by Laurie Sullivan
The AI-based browser will support the rise of agents for search. Agentic search is a type of AI system that can autonomously make decisions, … Read the whole story
by Colin Kirkland
Snapchat has launched a new brand suitability suite designed to offer advertisers more control over what types of content their campaigns run alongside in … Read the whole story
by Laurie Sullivan
Some of the fastest-growing retailers in retail media ad impressions during the 2024 holiday season included Best Buy, Chewy, and Uber Technologies, according to … Read the whole story
by Wayne Friedman
Cable news TV networks were up 26% overall vs. December, with MSNBC up 26%, Fox News Channel up 29% and CNN up 39%. Disney … Read the whole story
by Laurie Sullivan
Plans for the next four years include accelerated investments in AI and silicon engineering across the U.S. and a new manufacturing factory in Texas, … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Curation means to put information in a context, adding a possible meaning. This could cross the line to attempting to influence the people getting … Read the whole story
COMMENTARY
by Shirley Marschall, Featured Contributor
When performance is measured in clicks, impressions, and ROAS, the system optimizes for those numbers, at the expense of everything else. Read the whole story
by Ray Schultz
A federal judge opined that AP has not suffered irreparable harm from the two-week exclusion, AP reports. But the judge said the Trump administration … Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
Gen Z-ers believe they can transport their consciousness into alternate realities. What does it mean that so many of them want to do so? Read the whole story
COMMENTARY
by Danielle Oster, Staff Writer
15-year Meta vet Kelly Stonelake alleges she experienced a pattern of "persistent discrimination and different standards than her male colleagues." Read the whole story
by Laurie Sullivan
The plan is to expand on the PayPal Everywhere ad campaign for digital and in-person experiences to create a more positive perception of the … Read the whole story