The film had an average national TV ad spend, but analysts were concerned about whether it could be profitable. Read the whole story

A new analysis released this morning by the IAB estimates digital video has overtaken linear TV share of ad spending and will increase that … Read the whole story

Just when I thought the digital media universe couldn't get more alienating, Horizon Media's research team stumbled on an incredible new Millennial-Alpha household trend: … Read the whole story

Like other digital agencies, the pioneering WPP shop has struggled in recent quarters, but WPP CEO Mark Read said the company is focused on … Read the whole story

"Basketball was on everyone's mind in March - including automotive advertisers," says Stuart Schwartzapfel, EVP, media partnerships at iSpot.tv. Read the whole story

If the posters don't gross people out, the personal-care brand hopes the sensory out-of-home experiment will win fans for a new fragrance. Read the whole story

A new two-part documentary on the life of Paul Reubens is welcome news. Read the whole story

In the ad Microsoft co-created with generative AI, people's faces are not visible and views are from the top - focusing on laptops, keyboards … Read the whole story

Becausal launched Monday, to set new standards for accountability and performance supported by causal AI. The technology aims to solve longstanding challenges of audience … Read the whole story

LinkedIn's targeting capabilities offer distinct advantages over alternative platforms. While Google Search captures high-intent users without guaranteeing alignment with a company's ideal customer profile, … Read the whole story

To boost its ad business, Snapchat is offering marketers, creators and publishers rewards for every advertiser they refer to the platform. Read the whole story

Oscar voters will no longer be able to cast final ballots in categories in which they haven't seen all of the nominees, the Academy … Read the whole story