National TV media spending to date for 'Thunderbolts' is at an average $18.6 million - with 3,380 airings totaling 1.8 billion impressions, Read the whole story

Google has announced measurement updates to help marketers strengthen their first-party data strategies and gain more accurate and secure conversion measurements for iOS campaigns. Read the whole story

What does Joe Biden want? That's the question that comes to mind as he prepares to appear on "The View" on Thursday. Read the whole story

This post contains sensitive content, which some may find offensive or disturbing. It's about the ad industry, journalism, democracy and the rule of law. … Read the whole story

A new Harris Poll finds nearly half say recent executive orders and policies have negatively affected their business's competitiveness. Read the whole story

The 9th Circuit rejected Meta users' attempt to immediately appeal a ruling that denied them class-action status in a lawsuit over alleged antitrust violations. Read the whole story

Google said at the ad tech antitrust remedies hearing Friday that it will cooperate with rivals, but some industry execs feel that's not enough … Read the whole story

Agentic agents are learning how to collaborate with each other, and WPP Group's "brand transformation" agency has mapped out a plan to develop guidelines … Read the whole story

In this "redefinition of the category of advertising," Zuckerberg said, there's no need for creative, targeting demographic, or measurement - "except to be able … Read the whole story

A federal appellate court said a Facebook ID that was transmitted to Facebook was not "personally identifiable" because it wouldn't allow an ordinary person … Read the whole story