In Amazon's innovative AI-powered streaming ad formats, the server reads the tone of the scene to determine the brand and when to serve ads. Read the whole story
The guidelines, which will be open for public comment through July 12, are intended as a first step toward Media Rating Council accreditation for … Read the whole story
Reardon was in the role for about a year and a half. For now his duties will be taken on by Will Swayne, who … Read the whole story
The agency's new contract expands the agency's media account in the U.S. The company spent $182 million on measured media last year according to … Read the whole story
Research from Stagwell's Harris Poll and Eyeo finds that three quarters or more of those surveyed feel frustrated with intrusive online advertising. Read the whole story
COMMENTARYJoe Biden's appearance on "The View" last Thursday for his first live TV interview since leaving office went pretty much as expected. Read the whole story
Fox One will feature all news, sports, and entertainment content in one streaming platform - including Fox News Channel, Fox Business, Fox Sports, Fox-owned … Read the whole story
TikTok is rolling out a new "Live" feature designed to help live streamers better engage with their viewers, according to screenshots flagged on Threads. Read the whole story
MobileMoxie CEO Cindy Krum told Near Media that she thinks the multitask unified model (MUM) is the future of monetization, performance and optimization for … Read the whole story
COMMENTARYThe joint venture will use large language models and generative AI to develop TV-ready creative to give even the smallest advertisers a chance to … Read the whole story
COMMENTARYSince launching the Wire Program in 2024, advertisers have seen 130% higher video-completion rates and a 23% higher view rate vs. standard video ads, … Read the whole story
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We've lived through the chaos. We're still living it. But now we've got a glimpse of something better. Read the whole story
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While advertisers still fund the ecosystem, they're increasingly guests in a house they don't own. Read the whole story
COMMENTARYLeaving the NBA will help WBD save around $300 million in annual sports costs (not including the Olympics). Read the whole story
The creator economy is growing at five times the rate of the traditional media sector, which is expanding at 5% annually. A new IAB … Read the whole story
Pinterest also announced a partnership with Magnite, an online advertising firm that will become Pinterest's sole supply-side platform. Read the whole story
Citing the First Amendment, NetChoice is urging a judge to again prohibit Mississippi from enforcing a law that would require some platforms to verify … Read the whole story
Many Chicago-based brands also had a reaction to the historic moment, staking their claim to the Pope's roots. Read the whole story
COMMENTARYPubMatic has upgraded its tech suite for buyers to streamline every stage of the media-buying process - from audience and inventory discovery and forecasting … Read the whole story
Spending cuts by a large client contributed to the decline while technology clients generally are prioritizing investments in areas like AI instead of marketing. Read the whole story
Texas is now the second state to pass a bill that would require Google and Apple to verify users' ages and then block minors … Read the whole story
