U.S. ad spending fell 5.6% in July, which compares with a prior year that included incremental spending from the Paris Olympic Games and record … Read the whole story

The company issued a statement early Friday Tokyo time that it is "exploring strategic alternatives" related to its international business "to enhance corporate value, … Read the whole story

The D stands for desensitized, as in becoming less emotionally or physically responsive to something unimaginable due to repeated exposure. Like coming of age … Read the whole story

Andrea Isaac has been appointed Managing Partner North America, and Alessia Grosso has joined as Head of Strategy & Product. Read the whole story

FIFA is already spending big in the medium - over $5 million in Q2 to promote the upcoming tournament - OAAA analysis found, with … Read the whole story

Snap's "App Power Pack" ad suite includes new formats, bid strategies, targeting and optimizations designed to provide its marketing partners with improved reach and … Read the whole story

The 27-year company veteran will work with incoming CEO Cindy Rose during that period to transition his various roles and responsibilities to other senior … Read the whole story

Lot's of brands reacted quickly to the big news including Old National Bank which owns permanent billboard space overlooking the Kennedy Expressway in Chicago. Read the whole story

Two workplace comedies coming soon would feel right at home on a traditional broadcast network, but only one of them is going there. Read the whole story

Compliance with public record requests is stronger in states with financially sound nonprofit press associations. Read the whole story

In a continued effort to scale its ad business across Europe, Overwolf has hired Activision Blizzard's former Group Director of Agency Partnerships Adam Davis … Read the whole story

For the last 10 years, U.S. sports rights costs have rocketed up 122% to $30.5 billion in 2025 (vs. $13.8 billion in 2015). Read the whole story

The deal covers Fox News Channel, Fox Business Network, Fox Weather, Fox Sports, FS1, FS2, Fox Deportes, Big Ten Network, the Fox Television Network … Read the whole story

Ad-free Peacock Premium Plus will now be available on Amazon Prime Video Channels in a bundle-like approach, appearing as a separate 'tile" on the … Read the whole story

Recent data compares the cosmic Big Bang to events in advertising such as the AI chatbot explosion that is reshaping the ways humans interact … Read the whole story

"People under the age of 18 have a First Amendment right to access the news," the New York Times Company, Reuters and others say … Read the whole story