OOH Ad Spending Rises 3% To $2.86B In Q2

Out of home (OOH) advertising revenue grew 3% in the second quarter of 2025, reaching $2.86 billion, according to the Out Of Home Advertising Association of America (OAAA). The Q2 performance boosted OOH first-half growth to 2.6%.   

The OAAA analysis found that with the 2026 World Cup just a year out (and to be played in North America) FIFA is already spending big in the medium – over $5 million in Q2 to promote the upcoming tournament.   

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Other standout trends per the OAAA rundown: 

  • 65 of the top 100 OOH advertisers increased spend vs. Q2 2024 

  • Digital OOH revenue jumped 9.2%  

  • Transit, financial services, and local services saw the strongest growth 

  • Tech and DTC brands – including Apple, Amazon, and T-Mobile – expanded their presence 

Digital OOH, which accounted for 36% of quarterly sales, increased 9.2% from a year ago.

Financial services (+32.9%), communications (+30.5%), insurance & real estate (+13.8%), and local services & amusements (+10.4%) were among the strongest performing industries in Q2.  

The top 10 OOH product categories in volume for Q2 were: 

  1. Legal services 

  1. Hospitals, clinics & medical centers 

  1. Consumer banking  

  1. Domestic hotels & resorts 

  1. Local government 

  1. Colleges & universities 

  1. Quick service restaurants 

  1. Architects, contractors, engineers 

  1. Computer software (excluding games and education)  

  1. Chain food stores & supermarkets  

The top 10 OOH advertisers in Q2 were Morgan & Morgan, Apple, McDonald’s, Coca-Cola, Verizon, Disney, Universal Pictures, Indeed, T-Mobile, and Comcast.   

OAAA’s estimates are compiled using sources including Miller Kaplan and MediaRadar and member company affidavits. Revenue estimates include digital and static billboards, street furniture, transit, place-based, and cinema advertising. 

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