"FDA is concerned patients are not seeing a fair balance of the information regarding a drug product," Commissioner Martin Makary said in warning letters … Read the whole story

The FDA sent out "100 cease-and-desist letters" to brands in response to what it says is "deceptive" pharma advertising - which could massively impact … Read the whole story

The finding comes as the medium surpasses total viewing and approaches parity in share of ad-supported viewing. Read the whole story

In the U.K. (as with the U.S.), individual CEO titles are being done away with, and those execs are taking on the new titles … Read the whole story

The partnership extends Amazon Ads' efforts around all major streaming platforms. Amazon Ads already has deals with NBCU (Peacock), WBD (HBO Max), Fox Corp. … Read the whole story

Under the new arrangement, Index Exchange becomes Dentsu's primary SSP partner across key European markets, and Chalice will enhance the offering with a set … Read the whole story

Albertsons Companies, parent company of Albertsons Media Collective, became the first retailer to deploy Google Cloud's Conversational Commerce agent, an AI shopping assistant for … Read the whole story

Criteo has announced a partnership with Google Search Ads 360 - a first for Google, but the industry may soon see more of these … Read the whole story

From the Rose Parade to the high seas, CBS is taking a leading role in a year-long celebration of the 60th anniversary of "Star … Read the whole story

Snap CEO Evan Spiegel shared an open letter addressing the company's current "crucible moment following its recent performance report showing weakened ad revenue and … Read the whole story

Google has added generative AI capabilities into Asset Studio, a creative tool that allows advertisers to generate, edit, and turn images and videos into … Read the whole story

  Supermarket chain Publix has appointed New York-based Known as its new media agency after a formal review, the company has confirmed. Earlier this year it shifted its … Read the whole story

The Emmy Awards telecast, which has traditionally alternated among ABC, CBS, NBC, and Fox, was once seen as a major promotional vehicle for the … Read the whole story

Pennsylvania resident Ashley Popa is making another bid to revive her privacy lawsuit against Microsoft, which allegedly used "session replay" technology to record her … Read the whole story

Consumers are researching more, asking completely new types of questions, and getting answers with help from AI. U.S. impulse buys have dropped from 30% … Read the whole story

Cognizant, Google Cloud, Havas, Medallia, Omnicom, PwC, and VML are some of the agentic partnerships launched with Adobe's suite of AI agents that enables … Read the whole story

How was the league's opening week ratings performance? In-game competition and specific big brand team matchups are a factor. The bottom line is that … Read the whole story