by Steve McClellan
Nobody at the companies is denying the possibility, but Horizon Global interim CEO Bob Lord says: "At this time, we're not focused on a … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
"Amex Ads" is designed to connect brands with consumer cardmembers, using the company's first-party data. Ads will reach consumers who are likely to engage, … Read the whole story
by Laurie Sullivan
The ruling, expected in early 2026, could change digital advertising, regulation and business relationships across the industry, with potential to increase competition, change pricing … Read the whole story
by Colin Kirkland
TikTok is now offering North American creators the option to share exclusive content to their most devoted fans and earn up to 90% of … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
An Israeli limited drama series depicting the terror of October 7, 2023 brings home the horror of that day and serves as a stark … Read the whole story
by Wayne Friedman
WBD's global TV network ad revenues are estimated to sink 17% to $1.2 billion year-over-year, according to UBS media analyst John Hodulik, widening a … Read the whole story
by Steve McClellan
The former Ford CMO has been working with the unit in an advisory role for two years, helping it shape capabilities, make acquisitions and … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The programmatic ad model was designed to give advertisers access to Mozilla's Firefox audience while ensuring that data, privacy and user trust remain core … Read the whole story
by Colin Kirkland
As Meta dials back cash payouts for creators, it is launching an awards program focused on celebrating 25 Instagram creators who impact culture on … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
"Adding additional inventory partners and identity solutions in the streaming TV landscape is helpful," says Madison and Wall Managing Director Luke Stillman, adding that … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
A new documentary on the music festival is a very timely statement on both the strength and fragility of community. Read the whole story
by Ray Schultz
The company says it has limited images of fur for several years. Read the whole story