October represents the third consecutive month of U.S. ad spending growth, and follows an analysis showing ad spending grew at a higher rate during … Read the whole story

The chaos-cam campaign drew 48,000 site visits and 1,700 purchases. Read the whole story

The findings, from a just-released Interpublic report, recommend established CPG brands need to begin operating at "machine speed." Read the whole story

Consumers have already spent nearly $79.7 billion online this holiday season in the U.S. - up from 7.5% year-over-year, according to Adobe data released … Read the whole story

Another majestic evergreen cut down in the prime of life will take center stage at Rockefeller Center on Wednesday for NBC's annual tree-lighting spectacular. Read the whole story

A California resident who visited Burger King's website can move forward with a lawsuit over allegations that the fast food chain's owner failed to … Read the whole story

Under the new partnership, MissionOne Media will oversee media planning, buying, analytics and reporting, and influencer implementation. Read the whole story

Building on what consumers share to personalize a buyer's guide, the feature provides details on products, key differences between them and up-to-date information from … Read the whole story

Google's Android operating system has almost no presence on traditional PCs, where Google instead has relied on Chrome OS, but soon that will change, … Read the whole story

NetChoice is asking the 11th Circuit to continue blocking a Georgia law that would prohibit platforms from allowing teens under 16 to create accounts … Read the whole story

The companies said they would combine Stagwell's design, creative and AI expertise with Gradian's agentic execution engine. The objective: help brands connect their marketing … Read the whole story

Spending on sports media rights for streaming/TV platforms is projected to climb to $78 billion by 2030. The U.S. will drive just under half … Read the whole story

The study by Comcast's Universal Ads was largely focused around "emerging brands," which typically and exclusively go to social media for their initial media … Read the whole story