Deli meat brand Land O’Frost has appointed BarkleyOKRP’s MissionOne Media to be its new media agency of record following a competitive review.  

It wasn’t immediately clear who the incumbent was on the account.   

Under the new partnership, MissionOne Media will oversee media planning, buying, analytics and reporting, and influencer implementation. The agency will collaborate closely with Land O’Frost’s creative agency of record, Merge, to deliver an integrated strategy across channels.  

Media spending, estimated at $2 million annually by agency research firm COMvergence, will be focused largely on digital channels including online video, social, influencer, retail media, and more. 

“As a family-owned company, we’ve always focused on making mealtime easier and more enjoyable for busy families,” said Saverio Spontella, Chief Commercial Officer at Land O’Frost. “Partnering with MissionOne Media allows us to take that legacy forward in new ways, connecting with consumers through smarter media, stronger insights, and more meaningful creativity.” 

BarkleyOKRP unveiled MissionOne Media in March. It is led by Sean Corcoran, who joined the agency last year from IPG’s Mediahub, where he served for over a decade including as U.S. CEO for three years.    

In addition to Land O’Frost, MissionOne clients include Ruiz Foods, National Pork Board, and Dairy Farmers of America.