by Steve McClellan
Until the contract is signed, neither the government nor WPP are likely to comment on it. But barring any last-minute hitches, a contract is … Read the whole story
by The Editor
MediaPost has selected MRM's A.I. Relationship Management practice as our 2025 media agency of the year. Other winners include: independent agency of the year, … Read the whole story
by Joe Mandese
The findings from a just-released study, benchmark LGBTQ spending at $2 million in 1925, and project it will have grown to $11.73 billion a … Read the whole story
by Wendy Davis
The developer of ICEBlock, Joshua Aaron, has sued the Trump administration for allegedly making "unconstitutional threats and demands" that coerced Apple into removing the … Read the whole story
by Wayne Friedman
TV and video-focused ad-tech company Cadent has acquired certified YouTube measurement company VuePlanner, which specializes in optimizing ad spend and contextual targeting for YouTube. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Oops! Somebody forgot to include the name of the host in a CBS description of the upcoming "48th Annual Kennedy Center Honors" scheduled to … Read the whole story
by Joe Mandese
Havas Monday announced the acquisition of Australia-based independent media agency Kaimera, which will join the Havas Media Network, bringing Havas ANZ's local staff to … Read the whole story
COMMENTARY
by Justin Rivera, Op-Ed Contributor
This isn't just entertainment - it's cultural strategy. Bad Bunny brings youth, multiculturalism, and global appeal to a franchise seeking its next era of … Read the whole story
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by Colin Kirkland
Following the rollout of its recent "Nearby Feed," TikTok is continuing to experiment with its home feed experiences, announcing "Shared Feed," a way for … Read the whole story
by Wendy Davis
The Supreme Court on Monday declined to intervene in two separate disputes over how a Reagan-era privacy law applies to streaming video. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
A combined Paramount-WBD company could have more leverage over movie-theater chains in share of box-office revenue. And Paramount could command higher fees from TV/streaming … Read the whole story
by Steve McClellan
"It's important to bring clarity to some of the players," he said, alluding to what many believed was an uncertain future for IPG prior … Read the whole story
by Colin Kirkland
After The European Commission issued a fine of EUR120 million to X - its first significant fine under the Digital Services Act - X … Read the whole story
by Danielle Oster
The digital music service launched what it called a "bigger and bolder" version of its "Spotify Wrapped" campaign. Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
When cameras left the studio and entered people's hands, journalism changed. We are in another version of that moment. Read the whole story