NBCU has sold out the Milan Cortina Winter Olympics Games with four weeks to go. During the previous Winter Olympics Games in 2022, NBCU … Read the whole story

It may have started with vision and sizzle, but the year evolved into a sophisticated, methodological framework for rearchitecting advertising and media on the … Read the whole story

Google has quietly redrawn its rules around advertising based on the types of companies that can and cannot run ads on its platforms. One … Read the whole story

The deal, announced today at CES, comes a year after Horizon struck a first-mover deal with a developer of AI agents that lists Horizon … Read the whole story

With the move, Sarah Cunningham, formerly president of TPN, assumes the role of Chief Retail Experience Officer, Flywheel, reporting to CEO Alex McCord. Read the whole story

As CPG brands push deeper into in-store media, one problem remains: proving the ads actually drive sales. Read the whole story

NBCU and its sister company, ad server/tech company FreeWheel, will offer sell-side agentic AI efforts, and Newton Research will design and start up buy-side … Read the whole story

As Threads continues to grow, it is experimenting with a gaming feature directly in chats, prompting users to shoot hoops by swiping their finger … Read the whole story

The sensor-driven platform debuts with "Star Wars" sets, as child advocates warn Lego may be overengineering imagination. Read the whole story

One of TV's best police docuseries, and the show that is the granddaddy of all reality-forensics shows are on the move. Read the whole story

The data says few people trust AI. At least not in the U.S. But should we trust the data? The answer: It's a little … Read the whole story

Meta has issued an unexpected pause to its planned international expansion of its newest Ray-Ban Smart Glasses model, "Meta Ray-Ban Display," following major budget … Read the whole story

Built directly into Yahoo DSP, the shift automates planning, activating, optimizing and measuring campaigns for advertisers. The technology supports Yahoo Blueprint, Yahoo DSP's AI … Read the whole story

Airlines and other travel companies collect detailed first-party data tied to customer preferences, destinations and spending behavior over long decision cycles, offering advertisers insight … Read the whole story

Over the last five years, video game adaptations have grown to 272 titles, with 62 in 2024 alone. Read the whole story

The Trade Desk's OpenAds feature snares several top publishers. Read the whole story

WBD's TNT Sports is still a significant - but now smaller - operation for sports TV and streaming content. Should we factor in existing … Read the whole story

Wendy Lund has been appointed to the dual role of Global CEO Allison Worldwide and to the holding company role of Vice Chair-Health. Read the whole story

Oshry was OAAA's senior vice president of marketing and communications, and had joined the organization as vice president of marketing in 2024. Read the whole story