As part of its upfront presentation Monday, NBCU announced it will scale up its 'Performance Insights Hub,' its full-funnel outcome data platform for brands' … Read the whole story

The week-long campaign will surgically target "upfront week" attendees across NYC via digital OOH, LED trucks and even on airplane seat-back screens. Read the whole story

In a first, Truth Social has taken the No. 2 slot (just behind Fox News) among right-wing news sites, thanks in large part to … Read the whole story

Meta is reportedly developing a personalized AI assistant designed to complete tasks for its 3.5 billion users across its various social-media platforms. Read the whole story

Instagram users will no longer be able to send and receive end-to-end encrypted messages in the platform's chat feature, as Meta announces a notable … Read the whole story

Snap's Dynamic Product Ads revenue grew more than 30% year-over-year, doubling adoption among small and medium-sized businesses. Read the whole story

Almost under the radar, basic cable seems to have upped its game with a slew of addictive docu-reality series. Read the whole story

Google Search, Shopping, and Performance Max campaigns will soon have AI-powered bidding and budgeting to help advertisers meet and manage campaign goals. Read the whole story

Radio stations in Cincinnati, northern Kentucky and Dayton, Ohio, have taken the call letters of the fictional station portrayed in the late '70s to … Read the whole story

The accreditation process is comprised of two distinct parts: a pre-audit phase; and the audit itself, with actual accreditation being granted once voted on … Read the whole story

Claude uses Google Maps and Places API to answer local queries, and in a post this week spotted by Near Media co-founder Greg Sterling, … Read the whole story

The new benchmarking tool ranks professional sports teams on metrics including media efficiency, fan affinity and team trajectory. Read the whole story

The retailer hopes to turn social discovery into revenue, as it fights flat traffic and a middle-market squeeze. Read the whole story

Combined, the two shops form a fully integrated ad agency with offices in New York City, Philadelphia and Albany, NY. Read the whole story