The tongue-in-cheek takedown of holdco AI-fueled promises follows a series of more serious reports and conversations questioning their transparency and agendas. Read the whole story

MediaPost's worldwide ad-growth forecast consensus rises 1.2 points to +8.9% for 2026 based on new estimates from WPP and Madison and Wall. Read the whole story

The composite adds new estimates from WPP Media, Madison and Wall, and now includes WARC data. Read the whole story

Former Initiative exec Stacy DeRiso becomes general manager-U.S. of Omnicom Media. Omnicom's Susanne Grundmann becomes global brand president of Initiative. Read the whole story

Days after updating his last global ad forecast for WARC, James McDonald has joined Madison and Wall as managing director global markets as part … Read the whole story

Updates include expanding "Smart Bidding Exploration" to Performance Max and Shopping campaigns, "Promotion Mode" in beta, and altering bidding target updates to better optimize … Read the whole story

The U.K. plans to ban all teens in the region under 16 from access to Snapchat, TikTok, YouTube, Instagram, Facebook and X, as well … Read the whole story

The connected ad formats extend Uber's first-party ad and data signals beyond its own apps and across Meta and Google Shopping for the first … Read the whole story

It was developed and is led by media agency veteran Sasha Savic, who joined the company in February as US CEO and CEO Attivo … Read the whole story

Kamran Asghar, global CEO of Crossmedia, said the sports unit will "connect sponsorship strategy, media planning and measurement." Read the whole story

"Campus Confidential: Miami" is the first Peacock app-based microdrama to premiere out of at least 11 more on the way this summer, the company … Read the whole story

The soccer audience is valuable, growing and highly engaged. It just may not be where many brands expected to find it. Read the whole story

Is Fox Corp. now the major gatekeeper - in the way Comcast, Charter and DirectTV were for cable and satellite pay TV systems? Read the whole story

Fox Corp. had been focused on maximizing its linear TV/broadcast-cable TV network businesses. This deal changes all that, analysts say. Read the whole story

As AI platforms move from search and discovery into more agentic shopping environments, consumers are ready to make trade-offs, such as the acceptance of … Read the whole story

YouTube has announced the launch of "Music Nights," a series of live concerts featuring a variety of famous artists performing in major cities across … Read the whole story

The new award recognizes individuals whose "vision, influence, and contribution have left an enduring mark on the marketing profession and advanced the role of … Read the whole story

Tucker will be based in Dallas and will report to CEO Tarun Lal, who took the helm of the entertainment company last July. Read the whole story

When chatbots become the preferred, trusted news source for readers, they also will become the ad source for media buyers. Read the whole story

"We are going to get our kids their lives back," Florida Attorney General James Uthmeier said Monday. Read the whole story

Meta users pressed a court to revive a lawsuit alleging that Facebook monopolized a market for "personal social network services" that enabled it to … Read the whole story

An 80-year-old legend writes his story by hand, well, by thumb, on an iPad -- and a 20-year-old debut director refuses generative AI outright. Read the whole story