The holdco says it was developed in partnership with industry standards bodies and big media suppliers and has already begun testing with Comcast, Disney, … Read the whole story

Blu's agents "integrate audience intelligence, publisher data, and campaign performance into a unified decision system that optimizes media buys in real time." Read the whole story

Adding agentic capabilities to digital media DSPs and SSPs is hard, but taking them to the stodgy world of linear TV advertising is game-changing. Read the whole story

The new hub features content from MediaPost and other leading trade publishers including Adweek, Axios, Marketing Brew and Marketing Drive. Read the whole story

The "cognitive engine' bridges the gap between ad-verification data and campaign execution for media buyers. DoubleVerify CEO Mark Zagorski described the cognitive engine to … Read the whole story

Microsoft announced key updates Wednesday that support brands as the company moves more fully into AI and agentic services across its network and the … Read the whole story

Pinterest is bringing an AI-powered "Business Assistant" to its Ads Manager hub and adding a new AI model for its Performance+ ad suite to … Read the whole story

With two series coming one after the other, thriller author Harlan Coben is having a moment on TV. Read the whole story

Designed for marketers seeking greater expertise in AI-powered ad systems, tools and approaches, the suite of remote classes is designed to teach marketers about … Read the whole story

Attorney General Liz Murrill says Louisiana's law merely regulates minors' "commercial transactions" with social media companies. Read the whole story

Is there more to this than the obvious viewing elements: major market teams, high-profile athletes or intense seven-game battles? Read the whole story

"The very purpose of the extension plaintiffs downloaded was to track their browsing," a U.S. District Court judge wrote in a ruling dismissing a … Read the whole story

In his new role, Hill will lead FutureBrand globally, effectively succeeding Nick Skyes, the former global CEO who left the agency late last year … Read the whole story

Noam Shazeer also co-founded and served as CEO of Character.AI before returning to Google's AI initiative in 2024, following a $2.7 billion licensing acquisition … Read the whole story

It's the latest in a series of partnerships that the two companies (or their parent firms) have signed over the years. Read the whole story

Fox Sports rose 254%, with Paramount+ 34% higher and Peacock up 73% in monthly active users over the last 30 days, Sensor Tower estimates. Read the whole story

Brands winning on sustainability are highly selective about what they communicate and how they prove it. Read the whole story