We're going to hear how Marcus Hotels gives its guests tours of its unique artworks via its app, leveraging data and personalizing communication based on their taste in art. CMO Erin Levzow makes the presentation at our Email Insider Summit Dec. 8 - 11 in Deer Valley, Utah. We caught up with her last week.

Sanda Briciu, Digital Marketing Manager at Tractive, spoke on how to rebuild an email marketing program from scratch at our Email Insider Summit this past June. We caught up with her last week to chat about her key takeways from the show.

Co-op Insurance had a tough challenge - they wanted to acquire new customers but were fairly unknown. Despite being part of the same group that runs one of the largest food businesses in the UK, their insurance division only had 2% market share. In an attempt to expand its audience, the company needed to talk about their well-known division.

When customers are shopping in retail stores, they don't think about the different channels or how marketing teams are working together behind the scenes. They want to buy something conveniently without friction and have an enriched shopping experience. "How do you enrich the shopping experience? Working together, centralizing all of the information with all of the team," said Nil Bertran Marimon, Email Team Leader at Spanish retailer and fashion brand Desigual on stage at MediaPost's Email Insider Summit Europe earlier this year.

Long Tall Sally, which specializes in clothing and footwear for women over 1.7 meters in the UK, US, Canada and Germany, was founded as a cataloger in 1976. In recent years, the brand had 30 stores globally. Earlier this year, the company closed up the last remaining shops to focus on its online business. Focusing on its CRM strategy has been key to the company as it looks to convert retail customers into online shoppers. And it can be tricky.

Allyson Witherspoon, Vice President, Marketing Communications and Media, Nissan North America, Inc., will speak on "The Convergence of Marketing" at our Marketing: Automotive conference Nov. 19 in Los Angeles. We caught up with her last week.

Critical Mass Agency created Tech Drive VR, which allows users to test out Nissan's high-tech safety features in situations that replicate real-life dangers-hazards and near misses of all kinds.