MediaPost Insider Connect
Thursday, September 2, 2021
Insider Summit | Behind The Scenes
Just Say YES: The Motto Of e.l.f.'s Conquering Marketing VP

"My path has not been linear at all, but I think the part that has been the enabler behind that is really just the willingness to say yes." To say yes to opportunities that Gayitri Budhraja, e.l.f. Cosmetic's Vice President of Brand, didn't always recognize in herself but fortunately her bosses did. Something she continues to pay forward with her team at e.l.f.. A team that launched one of the most successful brand TikTok campaigns ever- - hitting 1 billion views in a mere six days! WATCH THE INTERVIEW

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