Breaking the Mold: Jackson Hewitt's Newest Marketing VP

Behind the Scenes with Suzanne Darmory

Jackson Hewitt's Suzanne Darmory talks getting fired, mentorship and the demise of marketing's cookie-cutter image.

MediaPost's Insider Summits bring together marketing executives from major brands to share their insights and strategies, and we've had the incredible opportunity to connect and learn from each of them. In the process we've discovered some truly impressive women, and not just for the work they do but their stories behind the scenes. With Insider Summit: BTS, our own Lisa Singer pulls back the curtain on some of the most influential women marketers, as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way.

“You know, you're never going to get a job.” Jackson Hewitt's VP of Integrated Marketing & Creative, Suzanne Darmory, was told that right out of college by an art director, but instead of writing her off, he turned around and helped her. An act of kindness Suzanne continues to pay forward. Last year at MediaPost's CPG Brand Insider Summit, the marketing exec discussed brand strategy in the "new normal," but in this edition of Insider Summit: BTS, Suzanne shares with Lisa the incredible impact mentors have had on her career and her passion to do the same. She tells us why getting fired, not once but twice, was actually a good thing, and even confesses to converting her kids' playroom into a speakeasy during COVID. You can watch the video of the entire conversation here.

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